Little Journey supports children and their families through healthcare procedures and clinical trials. Their mission is to psychologically prepare, support and inform children before, during and after healthcare interactions, helping them feel more confident and ready throughout their healthcare journey.

A range of creative materials was developed to promote and market Little Journey across social media and events, while supporting the recruitment of research participants. Multi-platform social content and engaging event materials were created to build brand awareness, connect with target audiences and encourage participation in research.

Adaptable research packs were also developed to facilitate engaging research scenarios and gather meaningful insights from participants. Play, interaction and accessibility were incorporated into the activities to make research sessions feel more engaging, approachable and rewarding for children, while allowing activities to be adapted to different needs and abilities.

Alongside this, a reusable presentation system was created to ensure the Little Journey brand could be communicated consistently to external clients. An accessible Microsoft PowerPoint deck template maintains the brand’s visual language while providing flexible layouts for a variety of presentation purposes.

Consideration was given to clear layouts, accessible typography, hierarchy and ease of use, creating a system that could be confidently used across different contexts and audiences. Designed to require little to no additional design resource after distribution, the template enables teams to create polished, accessible and on-brand presentations independently, while maintaining consistency across external communications.