Hey!

I’m Abi, an empathetic graphic designer and illustrator based in the north of the UK. Inspired by real-world problems, I create thoughtful solutions with people at the heart of them. I’m driven by accessibility, inclusive design and a curiosity about how we experience the world around us.

Outside of design, I’m a big fan of dogs, getting lost in a good book and spending time with my favourite people. I’m also fascinated by humans - how we think, connect, communicate and make sense of the world. I’m always learning, asking questions and looking for new perspectives, both in my work and in everyday life.

Let’s create something meaningful together.

Frequently Asked Questions

  • I offer a range of solutions designed to meet your needs - whether you're just getting started or scaling something bigger. This includes but isn’t limited to:

    • Editorial and spot illustration for children’s books, learning and print resources

    • Brand identity and visual systems

    • Layout and art direction for print and digital publications

    • Packaging and promotional artwork with clear, ethical messaging

    • Commissioned artwork for campaigns and events

    I work collaboratively from brief to final files, offering concept development, sketches, revisions.

  • I’m a freelance graphic designer and illustrator with experience in creating thoughtful, meaningful and accessible design for children’s publishers, charities, schools, ethical brands and family-focused businesses. I blend clear visual storytelling with careful detail to produce artwork and layouts that engage young audiences, support learning and reflect your values.

  • I combine a thoughtful, human-centred approach with clear, open communication and dependable, carefully considered results. I take the time to understand the people behind each project - their needs, values and stories - so my designs feel useful, honest and full of intention. You can expect friendly, transparent collaboration at every step and practical, thoughtful and beautiful work.

  • I’m easy to work with; collaborative, honest, and genuinely warm. I listen closely to your goals and ideas, asking thoughtful questions so we shape something that really fits your project. I’ll give clear, constructive feedback and keep communication open at every step, so you always know where the work is and why decisions are being made.

    My approach blends reliability with a friendly, human touch - I care about good design, about the people I’m designing for and I’m patiently committed to getting it right.

  • I offer flexible pricing based on project type and complexity with options for day rates too!

    After an initial conversation, I’ll provide a transparent quote.

  • Just reach out through email - hello@abigailboreham.com.

    I can’t wait to hear from you!

  • "Flexible, adaptable and incredibly collaborative."

    Abi is a dependable and highly talented Graphic Designer, who has a true gift for turning any brief into gold-standard design. Abi is flexible, adaptable, and incredibly collaborative. Her ability to develop creative solutions, solve problems, and unify visual outputs has been instrumental in shaping design systems and brand worlds at Little Journey. She doesn’t just create beautiful designs—she builds cohesive, functional, and engaging visual identities that elevate the entire product experience. If you ever have the opportunity to work with Abi, don’t say no—she’s an incredible asset to any team!

    Sophie Copley

  • "Exceptional professionalism."

    I had the pleasure of collaborating with Abi on various projects at Little Journey. She consistently demonstrated exceptional professionalism and was prompt in delivering high-quality patient-facing materials, backed by user research she received or found from speaking to children and families directly.
    If you are seeking a Graphic Designer, I highly recommend considering Abi. She would undoubtedly be a valuable asset to any product team.

    Matty Smith

  • "Creativity and attention to detail shone through."

    I had the absolute pleasure of working with Abi at Little Journey, where she played a key role in creating beautiful, engaging materials for our sites and clinical trials. Her creativity and attention to detail shone through in everything she designed, ensuring our materials were not only visually stunning but also clear, impactful, and aligned with our mission.No request was ever too much, and she approached every project with patience, enthusiasm, and a genuine desire to make things the best they could be. Beyond her incredible skills, Abi brought warmth, positivity, and a collaborative spirit to the team.

    Asyah Rajah