Twinkl provides educators around the world with high-quality, low-cost teaching resources. Supporting educators across more than 200 countries and regions, Twinkl creates resources for all age groups, tailored to specific national curriculums, including ESL and SEND provision. Its mission is to “help those who teach” through an ecosystem of resources, tools and solutions designed to support teachers, education leaders, schools and multi-academy trusts, while also helping parents and home educators build skills outside the classroom.

For Twinkl Educational Publishing’s Plus Products, a series of branding, styles, templates and learning materials was developed across Arabic Grammar, Arabic Handwriting, Twinkl South Korea and Twinkl Kuwait partnerships. Working within Twinkl’s established brand guidelines, each product required a cohesive and engaging visual approach that could be adapted across different formats, audiences and educational contexts.

A wide range of materials was created using Adobe InDesign, Photoshop, Microsoft Word and PowerPoint, spanning activity sheets, educational resources and presentation decks. Designed for children aged 5–11, the materials balance clear, accessible layouts with engaging visual elements to encourage participation and make learning feel more approachable.

The resulting suite provides each Plus Product with a consistent yet adaptable visual identity, supporting learning across different markets while maintaining the recognisable Twinkl brand.